‘Green Travel’, London Transport Museum: Poster Parade Review

(Poster Parade lasts for approx. 3 months before it is changed)

1^st Floor, London Transport Museum, Covent Garden

Entry to the London Transport Museum: £21 for an annual pass (£20 students and concessions)

08.02.2023

All the posters listed at the bottom in the Poster Parade can be searched for and viewed here:

https://www.ltmuseum.co.uk/collections

I don’t think it is any exaggeration to say that the most important and constant preoccupation of our times is the environment and how we can save the world from the damage that we have done to it. Following the recent, successful, ‘Green Journeys’ exhibition in the Transportorium of the London Transport Museum (LTM), the site is now hosting a ‘Green Travel’ Poster Parade on the first floor. The Museum’s consistent championing of the environmentalist cause has genuinely inspired many youngsters and I remember a visitor telling me how much her daughter missed the ‘Green Journeys’ exhibition when it was gone. She said it had been her daughter’s favourite space in the whole museum because of its educative power.

Public transport has been hailed as one of the solutions that can help to minimise environmental damage to the planet through the economical use of energy and resources. As the title and introduction of the exhibition suggests, there has been much investment in the tube to ‘make London cleaner and greener’. As Londoners know, there has been a historical practice of encouraging commuters to use their cars less, the advertisement of journeys to clean, green spaces of countryside outside of London, as well as a promotion of walking and cycling so as to ease congestion and keep the air breathable. While many of the strategies have borne fruit, such as in the reduction of coal burning and industrial pollution, the public transport infrastructure still has problems to face in reducing pollution and creating a zone with clean air. The saving of the world is still very much a work in process.

The historical range of the images in the Poster Parade is from the early twentieth century in the 1910s to the twenty-first century and the 2010s. The styles and subject matter range from realistic landscapes, to illustrations of space and the planets, edited photographs, games of text and image, visual animalistic metaphors of transport as taxis are literalised as snails, and the conversion of the London landscape into bicycle parts. Quirkiness, comedy, creativity – even horror as the effects of smoke pollution are made evident in the imagined future of a child’s photographed face – all these collide together in the exhibition, whose one sure strength is variety.

The quirkiest image is probably the one of the taxis as snails by Nick Hardcastle, ‘Or take the Tube’. The black cabs of London are famous throughout the world, as is ‘the Knowledge’ that their cab drivers boast after years of learning, but these instantly recognisable facts are given a surprising visual metamorphosis. The familiar is manufactured into the unfamiliar, even the Freudian uncanny. The snail shells add to this impression as Freud called the uncanny the ‘unhomely’ and the shells are their homes. Faintly sickening, the snail taxis glisten with a disgusting mucus which symbolises the dirtiness left by the motor car as its imprint on the world and its journey. The clustered ranks of molluscs, an identical parade, suggest a dreary and unthinking conformism.

I have two favourite images. The first is ‘Good for you green for London’ (2010) by Rachel Lillie. This is the winning illustration in ‘The best of contemporary illustrators’. The illustration depicts London’s journeys through the experience of the cyclists and the message is the promotion of ‘the benefits of cycling for our health and the environment’. The display notice adds that ‘TFL cycling initiatives such as free and tailored cycle skills sessions are teaching safer ways of navigating the city’. The space is imagined as a leaf unfurling through time, with its veins as pathways to famous London landmarks. I liked the image for two reasons. First of all, this seems to be the only illustration by a woman in the collection, if one assumes that the other illustrations and posters are all by men (they may not be, many of them were presented with ‘Artist Unknown’, which was a slightly frustrating experience). Diversity is still a real challenge in illustration, as I know from my own experience as a digital artist, and it is good to support those of us who are examples of diversity and have got a little recognition. Secondly, like the artist, as she says on her website, I am also interested in the depiction and conceptualisation of space, especially London. An interesting connection is drawn in the illustration between the red bus and the cyclists who are shaped in a blood red. The cyclist moves in the same ethical space as the public transport vehicle, as a being that creates a cleaner and greener city. The famous London landmarks are shrouded in the night as black outlines while the cyclists are illuminated by a light that blesses the good. Perhaps the suggestion is that the conventional vision of the city has to change and the things that were once considered important have to yield to the renewed experience of stewardship we face in the age of environmental calamity.

My second favourite poster is ‘Carfree Carefree’ by Abram Games (1967) which is given a renewed life in this contemporary exhibition in this contemporary world. The poster and the title are the same, white letters shaped like a bus against a background of purple, red and orange tiles. Typography is one of my own preoccupations as a digital artist and letters shaped like images act upon my senses with an unrivalled seductive power. The letter bus in the poster hurtles past a small car in the background. The demonstration is of the strength of the bus in relation to the individualised, little car: public transport versus the individual, social and public civic responsibility in the age of environmentalism versus the selfish fixation with the material possession of the car and its solitary amusements. As with the other posters, the interest is in how a public transport corporation converts its competition with private forms of transport into an ethical mission to save the entire planet and the people and life within it. Financial competition does not always have to be selfish after all, it can be of the people and for the people, against the luxury and convenience of the individuals that won’t participate in the group.

The two messages that hit hardest were ‘One full bus equals forty empty cars’ and ‘Each year we cover nearly 1 billion miles in the car on journeys of less than a mile’ (1998). It is always facts that can hit hardest. These facts also contextualise the aim of London transport to get people fitter and get out there walking and cycling. Of course, some have mobility issues, but for the majority of people, it is laziness and the convenience and instant gratification culture that is choking the planet.

My overall impression of the Poster Parade is that it is successful artistically and in terms of its content and importance. And in terms of inspiration for change. The historical sweep is illuminating because it reminds us that people in London have always cared about its clean air and to eliminate the pernicious effects of pollution. Yes, we are facing an environmental disaster. But the good have always fought against this with technology and with the right morals. There is hope and no need for despair. They, the good, will always fight for a better world. Yet, there is no ‘triumphialism’. The Poster Parade acknowledges that there is still much to do and much to fight for. That elusive dream of ‘Green Travel’ is still a work for the making, even though it is the most alluring and important dream of our times.

List of Posters in the Exhibition (all searchable at: https://www.ltmuseum.co.uk/collections)

Anonymous, ‘Golder’s Green’ (1911)
Maxwell Ashby Armfield, ‘By Underground to fresh air’ (1915)
Gwynedd M Hudson, ‘Spring Beckons You’ (1929)
Alfred Leete, ‘Nightwatchmen’ (1928)
Anonymous, ‘Clear the Air’ (1938)
Charles Sharland, ‘Light, Power and Speed’ (1910)
Anonymous, ‘London’s Tramways’ (1929)
F Gregory Brown, ‘By Trolleybus to Kingston’ (1933)
Abram Games, ‘Carfree Carefree’ (1967)
Nick Hardcastle, ‘Or take the Tube’ (1987)
Austin Cooper, ‘Bicyclism – the art of wheeling’ (1928)
Transport for London, ‘London – made for cycling’ (2007)
Anonymous, ‘Get ready for Prudential Ride London’ (2015)
Rachel Lillie, ‘Good for you green for London’ (2010)
Easy Tiger Creative, ‘Cycling for Pleasure’ (2016)
Anonymous, ‘Don’t Choke London’ (2001)
Anonymous, ‘London Car Free Day’ (2002)
London Transport, ‘One full bus equals forty empty cars’ (1998)
London Transport, ‘1 billion miles in the car’ (1998)
Anonymous, ‘Cleaner Air for Greater London’ (2007)
Anonymous, ‘Hydrogen powers rockets’ (2014)

Tom Eckersley Poster Parade

09.11.2022

London Transport Museum, Covent Garden

Price – 21 pounds annual pass regular ticket for the museum (20 for students)

REPRODUCTIONS AVAILABLE AT THE MUSEUM’S ONLINE SHOP.

ALL ECKERSLEY WORKS ACCESSIBLE ONLINE AT:

https://www.ltmuseum.co.uk/collections/the-collection?f%5B0%5D=collection_type%3APosters

Although many Londoners don’t realise it, Transport for London has one of the biggest collections of specially commissioned artworks in the entire world. At the London Transport Museum, the thousands of posters in the archive are narrowed down to a select few for the Poster Parade which can be found on the first floor of the museum, behind some of the historic vehicles. It is one of my post Art History Open University degree ambitions to write a monograph on the collection of posters which bear illustrations and advertisements concerned with the world wars, destinations inside and outside of London, architecture and seasonal greetings which nestle amongst safety warnings and ticketing offers.

Most alluringly, the current exhibition boasts the work of Tom Eckersley, a twentieth century poster designer. The introduction to the exhibition summarises his signature style: “bold, bright colours and flat graphic shapes”. Personally, I think Eckersely owes much to Matisse the master, including the use of cut out colours in collages, the simplification and stylisation of figures and the obsession with the brightest hues.

Eckersely worked through the 1930s to the 1990s and managed to design over eighty posters for London Transport. At first, he worked in collaboration with the artist Eric Lombers. The exhibition describes him as ‘transforming commercial art’.

When Eckerseley was working in the 1930s, ‘posters were a hugely effective form of publicity’ the exhibition relates, although the challenge was to compress information so that it could incite further curiosity and relay compressed information in milliseconds: ‘a strong message with a simple design’. To quote the exhibition again, to achieve these ends, Eckerseley employed ‘minimal text’, conveyed messages ‘through pared-down graphic elements and bold blocks of colour’. My personal view, however, is that the posters play quite complicated visual games. I don’t see them as a visual reduction of information. They take quite a bit of decoding to understand the message shown and to understand the flight of imagination that Eckersely took to create the design.

Overall impressions of the Poster Parade? The artworks are visually stunning, richly coloured and immensely memorable. Eckersely really is a master of the poster genre. It is a delight to see the things. However, the short exhibition suffers from repetition, where nearly identical posters are displayed, and there is a certain fragmentariness where a fish poster is shown with the other half (another poster) missing. Having said that, the final word must be that the posters are beautiful, historically significant and therefore interesting because they deal with issues raised by the World War and show how heritage in London has been promoted before.

Finally, from my perspective as a digital artist that often uses flat, bold colours in my compositions, the exhibition is successful in that it shows how beautiful art can be when it uses simple geometic elements to build up its own language and communicate with the viewer. Although Eckersley uses a much more polished style than my own spontaneous ‘calligraphy-art’, the affinities are astounding, as you can see from a poster I designed recently below, and which I will finish this short summary of my impressions with:

A Phoenix Tells the Tale of Her Rebirth: A Patient’s Notes by Madeleine Channer

“A Patient’s Notes” is the soaring voice of the phoenix as it returns from fire and death to regain its former life, power and glory. Like the phoenix, its author burned in cancer and essentially died to give birth to this short, former nurse’s autobiography. The moments that flashed before the nearly departed’s life are here arranged and presented to form a story of healing, hope and enduring legacy. As the title suggests, the book is concerned with illness and its effects on life and its meanings, for all of us who are patients of this suffering world.

Continuing the theme of healing, the sales of this book written in the genre of the Christian medical memoir provide funds to the Diospi Suyana Hospital in Peru. The name of the hospital means to “Trust in God” in the Quechua language. It is because of this noble mission that I have decided to write this book review, rather than the fact that Madeleine Channer is perhaps one of my best and most intimate friends.

Madeleine has dedicated the book to her beloved father, Lesley Francis Cole, who did not manage to escape the tearing talons of cancer that she managed to evade. In terms of structure, the narrative is initiated by the primary scene of the original patient, the father with terminal cancer and his demise. From this tragic, traumatising moment, Madeline then shows how she builds a life dedicated to healing sickness. Finally, triumphantly, Madeleine’s own struggle with cancer is overcome with the help of those around her and the modern advances in medicine. A cruel contrast therefore motivates the work: the luckily present are compared to those unfortunates of history that did not live in the healing world of today. Those unfortunates who had to say goodbye to us for want of the proper care and knowledge. However, the contrast is also an inspiration: the war that Madeline has fought throughout her entire life against disease and cancer on behalf of patients like her father has resulted in victory.

What makes the book relevant to the historical moment and cultural trends is that Madeline had her recovery in lockdown, just as the world recovered from Covid and its effects. We share the relief and sense of wholeness from the broken years of the pandemic, the exulting sense of survival against the odds. Again, the celebration of the healing profession that the book espouses is a sentiment that has overwhelmed the world and England in particular, with its National Health Service. What adds something extra to this concoction is that the author is one of the upstanding citizens from the old generation, someone who has seen and lived through it all. So we hear things through the voice of those that have built the society and the community of care around us.

The constant theme of the book is adversity and its overcoming. Madeleine writes that hers was a precarious childhood where she was subject to emotional destabilisation and a corresponding lack of self esteem. The solution that the young Madeleine found to this state was the power of prayer, with its promise of change and renewal. She saw Christ as a model to aspire to, particularly as Christ the healer and the master of living. Several other heroes who were Christian saviours of the sick are also mentioned as inspirations: Florence Nightingale, Father Damien, Dr. Albert Schweitzer. The book is therefore a good example of what it means to have an enduring role model and how this can change the course of one’s life, as one tries to live up to the demands of becoming the figure that we idolise. The role model provides organisation and structure for living amidst the chaos of being and ultimately leads Madeleine to become a Christian saviour of those suffering in her own right, one of our most valuable members of society. Christ (and her father’s terminal illness) leads Madeleine to nurse Quechua Indian patients above 10,000 feet in the Andes.

Madeleine writes:

“How do we want to be remembered? What do we leave behind us? The kindness and diligent care provided by those involved in the great work of healing will echo for good, beyond time and into eternity”.

It is because Madeleine was one who nursed the sick and poor the we respect and love her all the more, and she will always be in our thoughts and memories. She has caught that good echo of healing with this well written, engaging and stimulating book, which moreover, brings in donations for the sick and poor of this world through its sales. Even if one is not in the faith community, the book is interesting in itself as it sheds light on the trials of one that sought to do good in the world despite all the set backs that life can throw at us. I was very happy to read and review o the book, and not just because Madeleine is my very good, very supportive, very perfect friend. Rather, it is because the book is the voice of the phoenix that has been brought back to her full beauty, after joining in that restless, oceanic sleep which haunts our being and time.