Design Heaven: London College of Communication Shows 2023
13.06.2023
Show Two – Design and Screen: 14-17 June
I sauntered down to the London College of Communication Shows 2023 to see the animation videos. I sat in a packed theatre for a while recalling what it was like to be in that space and at a physical university again. However, after about two hours I wandered out and immediately outside there was a delight that I hadn’t expected – books and design projects created by the students. So I decided to have a look and to pick out some of the projects that I especially enjoyed. All of the projects were beautifully presented, lovely to look at, all stimulating. The students in this country’s university are blessed with great creativity and inspiration, as well as dedication and hard work.
Ananya Dalmia – Maachis
A project by a fellow Indian from Delhi about the visual designs on Indian matchboxes. Ananya collects the matchboxes and has a considerably sized archive of the things. The matchboxes have to communicate visually because India is a visual culture and also because it has a high proportion of illiterates and people that have very different languages from each other, so any text-based message becomes problematic. My favourite in the show, for obvious reasons. I loved her drawings of the goddess Kali and the eyes with the bindi in the middle – it is an obvious fact that a lot of these matchboxes would be in a religious area for lighting incense. Ananya writes ‘these pocket-sized time capsules not only document historical and cultural themes but also embody the kitsch style of India’ and that they embody ‘a visual language that celebrates culture, uniqueness and vibrancy’.
Kate Ruscher – The Game of Life: America Edition
On her website, Kate writes that she began her creative journey at just two years old. The design she put forward was dark, unique and thought-provoking. Her board game design is based on the premise that life is precarious in America because of guns, so ‘what do you want to do IF you grow up?’ The scenarios in the game are based on real tragedies. As she writes ‘While the board is full of colorful tiles, the black background reflects the dark reality of this uniquely American problem beneath the surface’. This was perhaps one of the most political of the designs and the one that tackled social problems the most (although, in fairness, there was another design about how beauty standards affect women, too). As a transformative message that brings the lived reality of gun crime immediately to the viewer and reader, this was a very successful piece.
Helen Greenwood – This is time for us
Instagram – helen.greenwood_design
This project explored how time could be represented through depictions of the motions of the solar system, but also how Helen’s ‘personal time has been shaped by love and loss’. The book that she presented was done in black with very ordered and controlled illustrations dominated by geometry. This was an interesting project because, of course, for aeons, humans have charted their passage through life with reference to celestial bodies, astrology being one of the main examples. Of particular interest was how a modern-day individual was trying to make a relationship to the wider cosmos through a frame of reference that was non-mythological and non-religious, that was scientific in scope and intent. Can we only relate to the whole of the existence of time and matter through such a rational lens? Or was the non-rational (and rebellious) part the inspired creation linking text and image, which relies on imagination and the linking of things that modern day, secular society has deemed as largely non-related?
Tung Dang – Bloom
https://www.behance.net/songsongtung
A beautiful book full of botanical illustrations by a designer originally from Vietnam. The book is based on the 5 stages of grief theory and is intended as a ‘spiritual friend’. The style struck me as quite restrained, subtle and sophisticated. However, there was substance, since Tung says that the flowers represent resilience: ‘not matter how damaged they are, they will grow and bloom again’. This design is interesting because we live in an an age of environmental disaster, with an ‘instability and uncertainty’ that Tung references when he talks about the survival power of the flowers. Yet we can always look to the power of nature for inspiration and, yes, healing. Anyone that has felt the healing power of trees, plants and animals will love this design and feel an emotional connection with the human being connected with earth, his home. This was one of the most universal and enduring messages in the exhibition, a message of survival against the odds.
Tszka Auyeung – Technology Sobriety
Instagram – @_ousansui
Beautiful designs of furniture, resplendent with all the colours of the rainbow, which contrasts with the transparency of glass. Perhaps we should call it ‘prismatic furniture’ for it reminds me of Newton’s discovery that a transparent prism contained within it all the colours in the spectrum. This project combined AI to create home environments, so it is very current and demonstrates how a responsible and controlled use of AI can transform design possibilities, and ‘lead to more creative and innovative designs’ as Tszka writes (and demonstrates so wonderfully). The future of AI must be that it is subject to human control and inspiration. It is a tool, not a substitute for what makes us uniquely us.
Jingjing Lu – Visual Horizon of Life Philosophy
https://julielu720.wixsite.com/atalanta-jing
This design was intended to make philosophy more comprehensible by presenting it in visual form, a departure from verbal and text-based communication styles. We often use visual presentation in the form of pie charts and bar graphs for maths to help us more readily understand what is abstract, so why not apply the same principle to philosophy, which is also abstract and complicated? What made this project unique for me, was not only its brave originality, but also the fact that it combined Oriental and Western philosophy, so it had that global frame of reference which is so attractive to me. The book and materials were beautifully presented in pink and also relied on a subtle and sophisticated aesthetic.
Michelle Liu – Shapes of Fortunes
Michelle’s design is ‘a brand that provides a range of shapes that are associated with different types of good fortune’. As form, each shape was unique and visually interesting – they are formed out of plastic, I believe, and are models or sculptures. The contemplation of each shape should be interesting. Michelle studied in Hong Kong and is influenced by Chinese art, which makes me think that the shapes draw a resonance in the long historical tradition of the Chinese looking at oracle bones and their shapes in order to determine the future and success, a message of comfort for the human from the non-human. Why is it that a shape – or any inanimate thing for that matter – can be associated with the idea of luck? Luck exists – we see it all around us (call it fate or what you will). Can it be materialised in concrete form and how? The shapes show us why someone would think this is the case and why they believe that they can capture the fleeting and elusive forms of luck (or fate).
